MYWAY
– enjoy your gluten free experience

ABOUT THE PROJECT
MYWAY is a system of artefacts that inform and help the celiac to find gluten free restaurant services in Lombardia.
The website and the app allow the user to find on the map the perfect place for his own needs. 
The magazine keeps informed the users about the world of gluten free. 
The wayfinding tools identify the restaurant places and certify the safety of them.
The campaign is designed to promote the system and aims to push the celiac to prefer the solution outside the home.
The system is characterized by the attention to the tastes and needs of the celiac users and the opportunity offered to them to locate on the map gluten free services. The chosen name, MYWAY, recalls these features.
The campaign consists of posters, rotairs and pages on magazines visible with augmented reality tools and a 30 seconds spot.
30" spot
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